Digital Marketing Expert (m/f)

sequa gGmbH is a globally operating non-profit development organisation. Since 1991, sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2023) and reported a turnover of EUR 60 m in 2023.

We are offering a project-based assignment as

 

The Project

Within the GIZ Program Special Initiative “Decent Work for a Just Transition”, sequa implements the “SME Support Scheme targeting growth-orientated SMEs” project in Ethiopia. With this, sequa aims to facilitate business growth and job creation of Ethiopian small and medium enterprises (SMEs) by increasing their competitiveness and productivity so that their products and services will satisfy the demand on local and international markets. A specific focus will be provided on women-owned SMEs, job creation, and employability training for women.

Benefiting companies receive flexible and demand-oriented funding (management consulting, technical training, financial competence/business plan development, qualification, applied research activities, etc.). A particular focus will be on advisory services to improve access to finance. The support scheme will contribute to SMEs’ change management and business growth.

sequa has selected Yeron Transport Service through vetting process. Yeron Transport Service, established on July 27, 2020, is dedicated to providing reliable, timely, and safe land transport services, including tourism, logistics, and goods delivery. The company aims to enhance service delivery and operational efficiency through professional training in digital marketing.

The objective of this assignment is to equip the marketing team with the knowledge and skills necessary to develop and implement effective digital marketing strategies.

Your Tasks / Responsibilities    

• Designing and delivering training programs tailored to the needs of Yeron Transport Service. The training should include at lease the content below:

Introduction to Digital Marketing

• Importance and benefits in the transportation industry
• Current trends and best practices

Search Engine Optimization (SEO)

• On-page and off-page SEO techniques
• Keyword research and analysis
• Content optimization
• Technical SEO

Content Marketing

• Content creation and strategy
• Blogging and article writing
• Video marketing
• Infographics and visual content

Social Media Marketing

• Platforms and their uses
• Creating and managing social media campaigns
• Engaging with followers and building a community
• Social media advertising

Email Marketing

• Building an email list
• Designing effective email campaigns
• Automation and drip campaigns
• Analyzing email marketing metrics

Pay-Per-Click (PPC) Advertising

• Introduction to PPC
• Google Ads and social media ads
• Creating effective ad campaigns
• Budget management and ROI analysis

Analytics and Reporting

• Using tools like Google Analytics
• Tracking and measuring campaign performance
• Data-driven decision making

Customer Relationship Management (CRM)

• CRM tools and software
• Customer segmentation
• Personalization strategies
• Loyalty programs

 

Digital Marketing Expert (m/f) 

Location:                       Adama, Ethiopia

Assignment Period:       01.01.2025 – 31.03.2025

Working time scope:      up to 10 working days

Project:  SME Support Facility in the GIZ-Special Initiative “Decent Work for a Just Transition”

Job Code:  ETH-1013- Digital Marketing Expert