Digital Marketer and Content Creator

Frontieri Consult PLC is a leading research and consulting firm with offices in Ethiopia, Germany, South Sudan, Kenya, and Uganda. Since 2008, we have been empowering organizations and communities with data-driven solutions that fuel socioeconomic progress.

We are seeking a goal-oriented digital marketing and content creation specialist to join our team. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies and creative content that increase brand awareness, enhance our visibility, and drive customer acquisition. You will also be responsible for posting and managing Frontieri and its clients’ social media pages.

This position requires creativity, analytical thinking, and a results-driven mindset. The successful candidate will play a vital role in expanding our digital presence and supporting our mission of promoting Frontieri and its subsidiary companies.

Key Responsibilities

Social Media Management

• Develop and manage content calendars for our company and client’s all social media platforms
• Create engaging, high-quality content tailored to each platform (Facebook, Instagram, LinkedIn, Twitter(x), and TikTok)
• Monitor social media trends and adapt strategies accordingly
• Respond to inquiries and engage with followers to build community
• Track and analyze social media metrics to optimize performance
• Implement paid social media campaigns to increase reach and engagement
• Plan and execute digital presence audits

Content Creation & Management

• Develop a content strategy aligned with marketing objectives
• Create compelling content for various digital platforms (blog posts, static contents, videos,)
• Ensure all content reflects brand voice and messaging
• Manage content calendar, publication schedule and publish scheduled posts on respective platforms
• Analyze content performance and optimize based on data
• Collaborate with technical teams to ensure accurate representation of our services

Digital Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with company goals
• Create and manage digital advertising campaigns (Google Ads, social media ads)
• Implement SEO best practices to improve website visibility and traffic
• Analyze campaign performance and optimize for improved results
• Stay updated on digital marketing trends and technologies

Lead Generation & Conversion

• Implement strategies to capture and qualify leads through digital channels
• Create landing pages and lead magnets to increase conversion rates
• Develop and optimize sales funnels for different customer segments
• Collaborate with the sales team to ensure a smooth lead handoff process
• Track and report on lead generation metrics and conversion rates
• Identify opportunities to improve lead quality and conversion rates

Website Management

• Update and maintain website content to ensure accuracy and relevance
• Monitor website analytics and user behavior
• Implement conversion rate optimization strategies
• Ensure website is mobile-friendly and optimized for user experience
• Collaborate with IT on website improvements and new features

AI Tools Utilization

• Leverage AI tools appropriately for content creation and optimization
• Use AI for data analysis and customer insights
• Implement AI-powered chatbots and automation where beneficial
• Stay updated on AI developments in digital marketing
• Maintain ethical standards when utilizing AI in marketing practices

Reporting & Analytics

• Set up and monitor KPIs for all digital marketing initiatives
• Create comprehensive reports on marketing performance and ROI
• Analyze data to identify trends and opportunities
• Present findings and recommendations to management
• Use analytics to continuously improve marketing strategies

Education & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• Minimum 2-3 years of experience in digital marketing and social media management
• Demonstrated experience in lead generation and conversion optimization

Required Skills

• Exceptional content creation skills across various digital platforms
• Strong understanding of social media platforms and best practices (including TikTok and Instagram)
• Experience with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Knowledge of SEO principles and implementation
• Proficiency in digital marketing analytics and reporting tools
• Experience with AI tools and appropriate implementation in marketing strategies