Area Sales Manager, Smart Mobility

Location: Head office

Department: Smart Mobility

Reports To: Commercial Manager, Smart Mobility

About Kifiya:

Kifiya is an AI-powered financial and market infrastructure company advancing inclusive economic growth across Africa. We design and deploy risk decisioning systems, intelligent financial infrastructure, and market linkage platforms that unlock credit, insurance, payments, and capital access for MSMEs and smallholder farmers. We build the AI, data, and financial infrastructure that helps financial institutions serve hard-to-finance segments at scale.

Business Unit Description

Smart Mobility is Kifiya’s digital mobility infrastructure venture designed to modernize passenger transport systems through intelligent digital platforms, marketplace coordination, and data driven operational oversight.

The platform enables transport operators, regulators, fleet owners, and passengers to participate in a unified digital mobility ecosystem that improves efficiency, transparency, safety, and accessibility of transport services.

Position Summary

The Area Sales Manager, Smart Mobility is responsible for driving marketplace growth and operational performance across a defined regional territory.

The role oversees the commercial performance of terminal sales infrastructure, transport operator partnerships, passenger demand generation, and regional ticket sales performance.

The Area Sales Manager ensures that the Smart Mobility platform achieves strong adoption across both passengers and operators while maintaining high service quality and operational efficiency.

Working closely with terminal operations teams and the Commercial Manager, the role ensures that regional transport markets are effectively digitized and integrated into the Smart Mobility platform.

Key Responsibilities

Regional Marketplace Growth

• Drive growth of passenger demand and ticket sales across assigned transport corridors and regions.
• Identify high potential routes and markets for expansion of the Smart Mobility platform.
• Promote platform adoption among passengers through increased availability and accessibility of ticketing services.
• Monitor marketplace balance between passenger demand and operator supply within the region.

Terminal Network Performance Management

• Oversee the operational and commercial performance of all terminal ticket sales infrastructure within the assigned territory.
• Ensure terminals operate efficiently and meet defined service standards and sales targets.
• Monitor ticket sales productivity, customer service performance, and terminal financial integrity.
• Support terminal managers in resolving operational challenges and improving service delivery.

Transport Operator Engagement

• Develop and maintain relationships with transport operators and fleet owners operating within the region.
• Facilitate onboarding of new operators onto the Smart Mobility platform.
• Ensure transport operators comply with platform policies, service standards, and digital ticketing requirements.
• Address operator concerns and support integration of their operations with the digital mobility platform.

Sales Performance and Revenue Growth

• Ensure regional ticket sales targets are achieved through effective management of terminal sales teams.
• Monitor revenue performance and implement corrective actions when targets are not being met.
• Identify opportunities to increase transaction volumes and improve sales conversion rates.
• Drive initiatives that strengthen passenger demand and route utilization.

Service Quality and Passenger Experience

• Ensure passengers receive reliable and high-quality services across the terminal network.
• Monitor customer feedback and resolve service issues that affect passenger satisfaction.
• Promote a culture of professionalism, efficiency, and customer service excellence across regional operations.
• Ensure terminal staff adhere to service standards and operational procedures.

Market Intelligence and Demand Insights

• Collect and analyze regional mobility data including passenger demand patterns, travel trends, and route performance.
• Monitor competitor activity and transport market developments within the region.
• Provide insights and recommendations that inform strategic decisions on route expansion and commercial strategy.

Cross Functional Coordination

• Coordinate with terminal operations managers to ensure commercial strategies are effectively implemented.
• Work closely with technology teams to ensure regional operational requirements are addressed within the platform.
• Collaborate with finance teams to ensure accurate revenue reporting and financial compliance.

Key Outputs

• Growth in passenger transaction volumes across the assigned region.
• Expansion of the transport operator network participating in the platform.
• Improved ticket sales productivity across terminal networks.
• High service quality and passenger satisfaction across regional operations.
• Improved route utilization and transport corridor performance.
• Strong adoption of digital ticketing systems by passengers and operators.
• Effective market intelligence that supports strategic decision making.

• Bachelor’s degree in business administration, Marketing, Logistics, Transport Management, or related field.
• Minimum of six years’ experience in sales management, regional operations management, mobility services, transportation, or logistics sectors.
• Demonstrated experience managing distributed teams and regional service networks.
• Strong understanding of regional transport markets and customer demand dynamics.
• Experience managing sales targets and driving revenue growth in field operations.

Core Competencies

• Regional marketplace growth management
• Sales leadership and revenue performance
• Transport operator partnership development
• Terminal network operations oversight
• Passenger demand generation
• Market intelligence and route analysis
• Customer experience management
• Operational problem solving
• Stakeholder engagement
• Data driven decision making