Area Sales Manager-Key Account
Location: Addis Ababa, Ethiopia
Company: East Africa Bottling Share Company (Ethiopia)
Deadline: September 20, 2026
Job Description
Key Purpose Statement
To drive sustainable sales growth and market share within the assigned geographic area or channel by leading a high-performing, customer-centric sales team, ensuring flawless execution in trade, maximizing market opportunities and resources, building strong customer partnerships, and developing team capability through hands-on coaching, motivation, and performance management.
Key Duties & Responsibilities
Key Outputs and Accountabilities
Leading Sales and Market share growth in a particular geographic area or channel
- Set sales targets for the team and ensure they are achieved.
- Monitor the sales team’s performance, motivating members to meet or exceed sales targets.
- Master of execution & opportunity – identifies opportunities – store by store
- Great customer relationships – makes things happen for the customer
- Ensures a perfect execution to standards with rigor for execution in every outlet according to picture of success
- Utilizes digital tools of trade to achieve job outputs on-the-go (so not office bound)
- Maximizes allocation of resources in area (e.g. POS, Coolers).
- Identifies competitor activities and develops and implements response tactics
- Promotions – ensures local and national promotions are implemented effectively
Lead a vibrant, energized Sales Team – Hands on Coach and motivator and capability development
- Master coach to drive brilliant execution against standards
- Builds every individual in the team to be able to achieve sales and growth targets; perfect execution and excellent customer relationships
- Manage, train, and provide overall guidance to the sales team within your assigned territory
- Identifying business growth opportunities – (master of execution and brings a different perspective to identify opportunities sales staff may have missed
- Supports the front-line staff in building strong relationships with each customer
- Motivates and inspires subordinates to achieve results
- Hands-on coach in the trade building capability and helping identify opportunities
- Builds a vibrant, energized team through dynamic ‘rallying’ leadership style
- Manages and measures sales targets daily and takes corrective action with team
- Master of execution & opportunity – identifies opportunities
- Solving problems and removing obstacles for sales team
Build a customer centric culture
- Great customer relationships – makes things happen for the customer and empowers sales reps to make decisions that build customer’s business and strong service levels
- Collect customer feedback and provide updates to senior management and take actions
- Travel to potential and existing customers within your sales area, with your sales team, presenting company offerings and building brand awareness.
- Develops sales team to builds strong relationships with each customer based on ability to understand and support & group their business and Ambassador of our company and brands
- Support the expediting and resolution of customer problems and complaints where sales reps require approval or permission.
- Develops the skills of the sales team to maintain positive business relationships to ensure future sales.
Skills, Experience & Education
Skills and Experience
Experience
- Bachelor’s degree in marketing management, or related field.
- 5 years front line sales in FMCG business
- Area Sales Manager Key Accounts requires in addition 1-2 years proven experience as Key Accounts Rep
- Proven experience Proven sales experience; sector-specific sales experience is preferred, with a track record of meeting sales quotas.
Skills
- Active and energetic Can think on their feet
- Can execute with Focus and discipline to achieve stretch goals
- Excellent management, leadership, and organizational skills.
- Strong analytical and problem-solving abilities.
- Takes the knock for things that can go wrong with customers and resolves these where sales team require support and decision
- Can build customer relationships and motivate and lift subordinates
- Innovative and creative to identify opportunities and solutions that are not easy to see
- Ability to lead, motivate, inspire and manage performance of front-line staff
- Exceptional hands-on coaching skills
- The ability to build collaborative customer relationships and to coach sales team on how to do so through role modelling
- Thorough knowledge of customer’s business drivers to translate into beverage growth opportunities
- Store level negotiations and ability to teach sales team tools and skills to achieve this
- Masters of execution and identifying opportunities
- Ability to set targets, read trends and read and interpret sales reports (analytical)
- Expert sales skills and ability to build technical sales skills in team members
- Digital capability – Demonstrated ability to use digital platforms for sales
Applicants must be Ethiopian Nationals
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
