Area Sales Manager -Awash

Location: Awash, Ethiopia

Company: East Africa Bottling Share Company (Ethiopia)

Deadline: November 2, 2026

Job Description

Key Purpose Statement

To lead and execute sales activities across assigned territories to deliver volume growth, revenue targets, and market share objectives through effective Route-To-Market (RTM) execution, strong customer relationship management, optimal resource utilization, and the development of a high-performing frontline sales team.

Key Duties & Responsibilities

Key Outputs and Accountabilities

Sales Execution Excellence: Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
Revenue Growth: Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories

Sales Team Development: Build a high-performing, motivated, frontline sales team by providing coaching and training

Customer Relationships: Maintain high levels of customer satisfaction through effective communication and service delivery

Effective Resource Utilization: Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels.

Skills, Experience & Education

Skill and Experiance

Education

A formal qualification in Marketing, Sales, or equivalent

Experience

5+ years front-line sales experience within a FMCG environment.
Team management experience will be an added advantage.

Skills

Coaches and mentors team members, providing opportunities for growth and development
Strong understanding of FMCG sales practices, RTM principles, and market execution standards
Resolves disputes equitably, finding common ground in challenging situations
Engage with a wide range of people and build effective relationships within and outside the organization
Builds lasting relationships with customers and meets their expectations
Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports.

Applicants must be Ethiopian Nationals.

At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.