Area Sales Manager

Location: Country Wide, Ethiopia

Company: East Africa Bottling Share Company (Ethiopia)

Deadline: February 12, 2026

Job Description

An exciting vacant position has arisen at East Africa Bottling Share Company – Ethiopia for the role of Area Sales Manager. East Africa Bottling Share Company works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employ people who are prepared to work with passion and focus.

Reporting to the Regional Sales Manager, the Area Sales Manager will serve as a strategic driver of volume and revenue growth. This role demands a leader capable of inspiring a high-performance sales team, optimizing market execution, and upholding our commitment to excellence.

Key Duties & Responsibilities

Maximizes allocation of resources in area (e.g. POS, Coolers)
Manages and measures sales targets daily and takes corrective action with the team
Coach and Lead
Trade and Outlet Execution
Outlet Development
Sales and Market share growth
Partner with sales representatives and customers to develop and execute a customer-specific business plan.
Monitor competitive activities
Quality Management : Ensure compliance to Quality Standards and Manage Trade Replacements.
Implement promotional plans
Report promotional deviances with Store Owners/managers
Execute Promotional Compliance
Attends frequent trade visits to customer stores with relevant regional personnel.

Skills, Experience & Education

First Degree in Marketing Management/ Management/ Economics/Business Administration or related field of studies
A minimum of 3 years relevant work experience in Sales and Marketing of which 1 year on supervisory role
Must have valid minimum Auto / Dry 1 driving license
Hands-on experience in Sales Operation
Proven ability to effectively and lead a team
Strong ability to work independently, handle multiple priorities, and meet deadlines in a fast-paced and dynamic environment.

At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.