Home Vacancies, July 2024 Head of B2C

Head of B2C

Location:  Addis Ababa, Ethiopia

Deadline: August 9, 2024

Job Description

Job Overview:

The Head of B2C will be responsible for the strategic planning, development, and execution of the business unit e-commerce initiatives. This role requires a visionary leader with a deep understanding of digital commerce, vendor management, marketing, and customer experience. The ideal candidate will possess a strong track record in B2C e-commerce environments and be able to drive significant growth across our online platforms.

Key Responsibilities:

1. Strategy Development

– Implement comprehensive e-commerce strategies for B2C business

– Identify and analyze market trends, customer needs, and competitive landscape to inform strategy.

– Collaborate with senior leadership to align B2C e-commerce goals with overall eCommerce business objectives.

2. E-commerce Operations & delivery 

– Oversee the daily operations of the e-commerce platforms, ensuring optimal performance and user experience.

– Lead the selection and management of e-commerce technologies, platforms, and service providers.

– Optimize the online sales funnel to improve conversion rates, average order value, and customer retention.

– Ensure to deliver on the revenue and customer growth forecasts

3. Marketing and Sales:

– Develop and execute digital marketing strategies to drive traffic, engagement, and sales.

– Collaborate with the marketing team to create and manage campaigns, promotions, and content.

– Utilize data analytics to measure and optimize marketing performance and ROI.

4. Customer Experience:

– Ensure a seamless and exceptional customer experience across all e-commerce touchpoints.

– Implement personalization and customer segmentation strategies to enhance engagement.

– Manage customer service processes and tools to resolve issues and improve satisfaction.

5. Team Leadership:

– Build, lead, and mentor a high-performing e-commerce team,

– Foster a collaborative and results-driven team culture.

– Provide guidance and professional development opportunities for team members.

6. Financial Management:

– Develop and manage the e-commerce budget, ensuring cost-effective strategies and operations.

– Monitor financial performance, analyze key metrics, and report to senior management.

– Identify opportunities for revenue growth and cost savings.

About You


– Bachelor’s degree in Business, Marketing, E-commerce, or a related field; MBA or advanced degree preferred.

– Minimum of 10 years of experience in e-commerce, with a proven track record in both B2B or B2C environments.

– Strong understanding of e-commerce technologies, platforms, and best practices.

– Demonstrated success in developing and executing e-commerce strategies that drive growth.

– Excellent leadership, team management, and interpersonal skills.

– Strong analytical, problem-solving, and decision-making abilities.

– Proficiency in digital marketing, SEO, SEM, email marketing, and analytics tools.

– Ability to thrive in a fast-paced, dynamic environment.

Required Skills

  • Data analysis
  • Communication
  • Problem solving
  • Leadership

How To Apply

To apply for the Head of eCommerce Platform Management position , please follow the guidelines below:

Email Subject:

Please use the following subject line when submitting your application: “Application for Head of eCommerce Platform Management“.


Attach your updated resume or curriculum vitae (CV) in PDF or Word format. Ensure that your resume highlights your relevant skills, experience, and educational background.

Contact Information:

Ensure that your CV includes your full name, phone number, and email address. This will make it easy for the hiring team to reach out to you for further communication or to schedule an interview.

Send your CV to the email: hiring@kifiya.com